Food (and drink) labels are required by law and are important for many reasons.
Food labels are a great way of advertising your product as consumers rarely buy something without knowing what’s in it. Quality packaging and clarity of information on the product label help the consumer make an informed choice and feel they are buying a great product. The label is part of your brand and product marketing.
Here are some of the things you should think about displaying on your food labels.
Nutrition and Dietary Advice
Since 2016, all pre-packaged goods have been required by law to provide nutritional information.
Customers have grown more interested in nutritional value, especially as awareness of food-related illnesses and health issues grow. Customers are making healthier choices.
What is Natasha’s Law?
Following the tragic death of Natasha Ednan-Laperouse, a girl who died as a result of an allergic reaction to a Pret a Manager baguette containing sesame seeds, the UK government announced that tighter rules were needed to safeguard people with allergies.
This came into effect in October 2021.
Any business producing food directly for sale is required to label it with the name of the food and a full ingredients list, with allergenic ingredients emphasised within the list. Find the PPDS toolkit at food.gov.uk