This is our story.

Find out more about Hine labels – where we have come from, where we are going. Hine started as and still is a family business, and since that time we have grown considerably. Find out more below about our family, our values and our expertise.

Forty years and three generations

Existing for over forty years gives us the experience to confidently call ourselves experts

We're a big family

We are still a big family

A family-owned company that, to this day, retains the values of caring about our business, caring about our customers, and caring about our employees, whilst at the same time being progressive, innovative, and thoroughly professional. Hine has become known throughout the commercial label manufacturing industry for:

  • The quality of our products
  • Our excellent customer service
  • Our reliability
  • Our expertise
  • Our innovation



Digital Printing

We are the experts

Why do we call ourselves “the experts”?

Meet our Team and you will see why.  Combined, we have over 100 years of printing wisdom and technical knowledge, giving us a great deal of experience in commercial label making.  When we say we are label experts, it’s because that is how our customers think of us.  Our customers trust us and our products.




We are always innovating

We know what works – tried and tested – but the world is constantly changing, technology is always advancing, so we will always be perfecting and developing exciting new methods and product types.



Meet the team

Technical expertise combined with a friendly attitude makes us very easy to work with.

Bill Hine

William Hine


Anita Hine

Managing Director
Kelly Mullett

Kelly Mullett

Customer Service Manager

Rob Lucas

Marketing Manager
Lindsay Simpson - People Manager

Lindsay Simpson

People Manager

Our fantastic supervisors

Where would we be without our amazing and dedicated supervisors keeping us all on the straight and narrow?

Mani Ducoing

Prepress Supervisor

Andrew “Chris” Shiel

Production Supervisor (Print)

Mark Taylor

Production Supervisor (Finishing & Dispatch)

How we got here

Since 1980 we have been innovating in the label printing industry. This is how we got here.


Hine Labels began life in a back room at the Old Rectory in Whiston, Rotherham, where the Hine family lived. Peter Hine retired from his engineering career, and bought a Hot Foil printing machine from his employer. The idea was that he’d supply his old employer with labels. Quickly, Peter gained a reputation locally as a talented label-maker.




The business quickly outgrew the family home and moved to Westgate in of Rotherham town centre.




Having bought five more hot foil machines, the Hine family needed to move premises again, to an industrial unit on Fitzwilliam Road.




We needed to print faster and in bigger volumes due to consumer demand.  Flexography label printing was the answer and raised the quality significantly.  By now we had outgrown our premises and moved again, this time to Hope Street on the edge of the town.




We progressed, now owning five UV Flexo presses producing Labels, Tags, Tickets, Luggage Tags, and many more other products.




We become one of the first adopters of digital printing technology in the UK. This means unlimited colours, faster turnaround, and more competitive pricing for our customers.




We introduced full-colour management to keep our digital ink colours matching our flexo ink colours meaning, no matter our printing method, your brand colours will be consistent.




We introduced our first high-speed Digital UV Ink Jet press. Now we could offer faster printing and vibrant colours – helping your product labels to stand out on the shelf.




We achieved BRC Global Standards for packaging, a globally recognised standard for product safety and quality, started by the five big supermarkets to ensure high standards with their supply chains.




We introduced low-migration digital printing. Low migration inks are designed to ensure that they don’t contaminate food via the label (protecting your products). These inks are ideal for pharmaceuticals, cosmetics and more.




The world closes down during the Covid-19 pandemic. But, for us, it is a time of evolution. With a new factory extension completed and new brand identity, we look forward to an exciting future.




An exciting year for transformation! We’ve expanded our customer service team and technical knowledge.




A massive year for Hine!  Our new management team is fully formed, bringing in a fresh era for the company.

In July, we upgraded our colour control system, implementing GMG Color.

In October, our HP Indigo 6900 arrived! Expanding our capabilities with new digital print technology!  Vibrant colours and the smallest detail on (usually troublesome) uncoated substrates!




We upgraded our Automation with Esko, and our prepress team undertook brand new training to make sure we’re at the top of our game.

We launched Hine Green, our mission for sustainability.  Our intentions are to increase awareness and make recyclability the standard.