This is our story. How we started. How we grew. Where we are going.

Forty years and three generations

Existing for over forty years gives us the experience to confidently call ourselves experts

We're a big family

We are still a big family

A family run company which to this day retains the original values of caring about our business, caring about our customers, and caring about our employees, whilst at the same time being progressive, innovative and thoroughly professional. Hine have become known throughout the industry for:

  • The quality of our products
  • Our excellent customer service
  • Our reliability
  • Our expertise
  • Our innovation
Digital Printing

We are the experts

Why do we call ourselves the experts? Meet our Team and you will see why. Each of our Management Team members has been with the company for almost 30 years.

This gives us a great deal of experience in label making. When we say we are label experts, this is why. And we have now confidently applied our expertise to the flexible packaging market. Our customers can trust in us and our products.

In the near future Hine aim to upgrade our company from the basic to the High Hygiene BRC Global Standard for Packaging in the Spring of 2021.

We are always innovating

Our innovation has seen us develop a new pouch making production method, enabling us to enter this new market with a product which:

  • Looks fantastic to promote our customer brands
  • Provides a great lightweight flexible packaging option for our customers
  • Can be produced for much less than traditional pouch making methods, so allowing great savings for our customers
  • Can be produced in short runs
  • Environmentally friendly


Meet the team

Technical expertise combined with a friendly attitude makes us very easy to work with.

Bill Hine

Bill Hine


Anita Hine

Managing Director

Tony Grice

Finance Manager

Sheryl Jones

Studio Manager

Ryan Grayson

Production Manager

Nick Escreet

Technical Manager

Caroline Haywood

Marketing Manager (Purple Genie)

Rob Sippel

Quality Manager

Colin Baker

Health & Safety Manager

Rob Lucas

Business Development Specialist

Our fantastic supervisors

Where would we be without our amazing and dedicated supervisors keeping us all on the straight and narrow?

Chris Shiel

Digital Finishing Supervisor
Bob Shelton

Bob Shelton

Flexo Supervisor
Dave Lunn

Dave Lunn

Digital Printing Supervisor
Kelly Mullett

Kelly Mullett

Customer Service Supervisor

Mark Taylor

Packing & Dispatch Supervisor

Danny McMichael

Slitting Supervisor

How we got here

Since 1980 we have been innovating in the label printing industry. This is how we got here.


Hine Labels began life in a back room at the Old Rectory in Whiston, Rotherham, where the Hine family lived. Peter Hine retired from his engineering career, and bought from his employer a Hot Foil printing machine. The idea was that he supplied his old company with labels. Quickly, Peter gained a reputation locally as a talented label-maker. Things grew from there.

Peter found that he needed help, which came in the form of his mother in law, Beatie Marshall. Between them Peter and Beatie would run the press, collect supplies, fetch plates from a local plate maker, and then deliver the finished labels.


At age 74, Beatie starts her new career in label-making. A natural organiser, many of the systems and processes still used today were devised by her. In another era she would have been recognised as a successful businesswoman in her own right. Inspirationally, Beatie eventually retired at the age of 100 after 26 years in the business. Her legacy of family values combined with incredible efficiency still underpins the company today.


The family was still running Rotherham Saddlery (set up by Beatie and Zena Hine) one of the best known suppliers of horse riding equipment across the region. Bill Hine was the insitu Master Saddler, having trained at the London College of Saddlers. However, he found himself helping more and more with the label printing. Labelling got so busy that the family ended up selling Rotherham Saddlery to concentrate on Hine Labels. Bill, a natural engineer, found a fascination for the press machines, which has stayed with him ever since.


The business quickly outgrew the family home and moved to Westgate in the middle of Rotherham, where William and Peter proved to be the Technical experts, while Beatie did the organising.


A computer arrives. The only person with time is Zena Hine who after years of hard work at the saddlery, was hoping to become a lady of leisure. It is found that Zena has a natural flair for technology. She learned computing and turned her hand to managing the accounts and later became a director of the company – a position she holds to this day.






Having bought five more hot foil machines the family found that they needed to again move premises, and bought a factory on Fitzwilliam Rd.


More help is needed. In comes Bob and John to help in production and Sheryl and Ryan in the offices.


It quickly became apparent that there was a need for higher speed production, which came in the way of an Edale 250 stack press. The early days of flexo production used water based ink systems, but within two years Flexo using UV inks was the new technology. This solved a lot of issues and raised the quality bar much higher. By now we had outgrown our premises and moved again, this time to Hope Street on the edge of the town.


We progressed to owning five UV Flexo presses producing Labels, Tags, Tickets, Luggage Tags and many more products.


We now need an office supervisor and finishing and despatch supervisor. In come Dawn and Trevor.


More people needed in all areas of the business. In come Dave, Mac, Rich, Sid, Chris, Kelly, Paul. Another Director, Ken is appointed who stayed with the business for 20 years.


Anita joins the company to look after HR, Quality, and Health and Safety. Having completed an MBA in the late 90’s, Anita was able to help in the management of the company as it continued to grow. Enabling Bill to concentrate on special projects and technical developments in his role as CEO, Anita has recently been appointed Managing Director. Together, they have ambitious plans to take forward the growth of the company.


We become one of the first adopters of digital printing technology with the introduction of a Xeikon press.


We introduced full colour management to keep our flexo colours matching our digital colours.


We introduced our first Digital UV Ink Jet press.


We achieved BRC Global Standards for Packaging


We introduced 2 more full Digital UV presses.


We are approached to develop a more environmentally-friendly version of flexible packaging, i.e. pouches.  Two years later, printing on our low migration Screen Inkjet digital press, we have finally built a ground-breaking finishing machine to fulfill this vision.


The world closes down during the Covid-19 pandemic. But for us, it is a time of evolution. With a new factory extension, brand-identity, a new flexible packaging line in production, and our new ecommerce site, coming to fruition, we look forward to an exciting future.