Mass customisation is revolutionising the world of label printing, allowing brands to create one-of-a-kind labels that resonate with their customers on a personal level. At the heart of this innovation lies Variable Data Printing (VDP), a cutting-edge technology that enables businesses to produce labels with distinctive designs, text, barcodes, and images… all tailored to individual preferences.
In the past, creating custom labels in large quantities was a time-consuming, expensive, and labor-intensive process. Today, VDP automates this process, making it faster, more efficient, and cost-effective for businesses of all sizes. By harnessing the power of smart software, VDP empowers companies to design and print unique labels with unparalleled speed and precision.
The magic of VDP begins with the input data, also known as the seed. This information is the foundation for customisation, defining the unique elements that make each label stand out. Various types of input data can be incorporated into a label design, including:
Integrating sequential or consecutive numbers into your labels allows for easy tracking and organisation. This feature is particularly useful for inventory management, serial numbers, and limited-edition product runs.
Customised text enables businesses to tailor their labels with personalised messages, names, or product descriptions. This capability not only adds a personal touch but also enhances the overall aesthetic appeal of the label.
VDP supports a wide range of barcode formats, including QR, EAN8, EAN13, UPC-A, Code 39, Code 128, ITF-14, and more. With VDP, you can seamlessly integrate unique barcodes into each label, streamlining inventory management and facilitating faster checkout times for your customers.
Incorporating unique images into your labels can truly make them stand out from the competition. Whether you choose to feature product images, custom artwork, or promotional graphics, the possibilities for creativity are virtually endless.
At Hine Labels, we understand the value of mass customisation and the impact it can have. Our state-of-the-art VDP technology empowers you to create captivating, one-of-a-kind labels.
