image to represent circular economy
Posted on 08/02/23 by Rob Lucas

What is a Circular Economy?

Make, Use, Recycle

Making products last, and giving new life to the old, just like our Grandparents used to do!

We want to recognise where there is potential to re-purpose what would normally be considered waste.

Make, Use, Recycle

Instead of the traditional model of “take, make, and dispose,” a Circular Economy puts an emphasis on reusing and recycling materials, rather than discarding them, once they’ve served their original purpose. An unending loop.

Diagram of circular economy

As consumers, everything we buy has a label on it.

We have the potential to bring about change by increasing the recyclability and reusability of packaging and providing information about the product’s environmental friendliness.

But how can you ensure that your labels encourage sustainable packaging practises?

You can either increase the percentage of recycled material in your labels and packaging or utilise label materials that facilitate recycling and reuse more effectively. Use these methods together for the most eco-friendly packaging possible.

Hine are developing a range of substrate materials made from recycled non-virgin pulp, that have the ability to be recycled again and again. Combined with our digital printing technology, this will be a winning formula for a more circular economy.

Giving Label Waste a New Life

two tapes reels joined together

Hine is employing a Circular Recycling Scheme with our material supplier.

The scheme recycles all PET and Glassine liners, regardless of their origin.

The scheme is open to brands and other label users and anyone who applies our labels to packaging and has leftover label liners.

Brands with a conscience tend to fare better financially.

Join our efforts to do better.

Want to know more?

Download the Hine Sustainability Toollkit.

hine sustainability

Circular Business Models

Good for Business and the Environment

Brands that do good, do well. Companies around the globe are switching to circular business models not just because it’s the right thing to do, but because consumers are demanding it.

People Care How Brands Work

people using smartphones

The up-and-coming generations voting with their wallets are Gen Z and Millennials.

The youngest members of Gen Z are now approximately 8 years old, while the oldest are in their early 20s. Millennials, the generation before Gen Z, are between the ages of 26 and 40.

Combined, this is a large area of consumers who are already driving brands to be more socially responsible and care about the earth. This is the future.

So, stay up to date, don’t risk falling behind. Sustainability isn’t just a passing trend; it’s a long-term global movement that, if done right, could have a big effect on your bottom line.

Researched and Written by Becky Morris.  Edited by Rob Lucas.  © Hine Labels 2023