Posted on 20/12/22 by Rob Lucas

Why is Cosmetic Packaging As Important As The Product Itself?

Label buyers in the cosmetic and beauty industry are always looking for ways to create added value in the products they sell; regardless of whether the sales take place in-store or online.

Be it a lipstick or a foot cream, there’s a profound simplicity in their label packaging requirements, driven by what the consumer expects from brands big and small.

Brands that do good, do well

The packaging should be the first step in the process of making people feel good about themselves on the buyers’ journey – and be authentic when doing so.

Retailers need their products to project quality but are ethical – and this ethicalness should not just be reflected in the ingredients that go into the product, or is this product tested on animals, but also in the packaging’s level of environmental friendliness.

The up-and-coming generations with spending power are the Gen Z’s, the youngest being around 8 years old and the eldest is 25.  The generation before Gen Z is “the Millennial,” ranging from 26 to 40 years old.  Combined, this is a large area of consumers who are already driving brands to be more socially responsible and care about the earth.  This is the future.

Why digital?

Most label converters like Hine will already understand Digital print allows for smaller minimum order quantities, variation of SKUs, and shorter lead times when compared to the more conventional methods.

The benefits are shared with the label buyer when labels are printed digitally.  There is less make-ready time, and a customer can change designs and product ranges as frequently as they please.  Got a Limited Edition product?  No problem.  We can manufacture just the right amount, meaning reduced waste and no need for vast warehouse storage.

No greenwashing

At Hine, our digital printing presses are designed with the environment in mind, taking into account the supply chain.  We operate at CO2 Neutrality and work to drive down the levels of energy and supplies required for each print.  Hine also strives to reduce the environmental impact of its manufacturing and supply waste in its manufacturing lines.

Our partners at HP Indigo have established a program in collaboration with the Good Energy Initiative to offset carbon emissions associated with manufacturing. The carbon footprint associated with our manufacturing is calculated each year, leading to carbon offsetting projects such as reforestation and social investment in renewable energy including solar and biofuel.

Your factory matters, too

You may need a permanent adhesive suitable for the surface contact and, because many cosmetic and beauty product labels will be machine applied onto the product containers – be it a tub, tin, or plastic tube – they need liners capable of dealing with higher dispensing speeds. That means not having to deal with web breaks leading to reduced productivity, and reduce paper dust on packaging lines.