Category: Self-Promotional Print, Digital Labels & Packaging Awards 2023
From the beginning, we wanted to involve all our digital printing technologies – the reverse of the label is achieved by printing onto a clear PP substrate using our Screen Truepress L350UV digital press; an inkjet application. This image is mirror flipped so it views correctly through the adhesive side, creating a contrasting backdrop for the front section of the label when wrapped around a transparent container (in this case, a glass jar).
Next, we used our ABG Digicon Lite 3 finishing machine to laminate a second substrate (Gloss White PP or Rustique Extra White) onto the face of the printed clear PP. This second substrate was printed with the face designs using our HP Indigo 6900 press; a digital offset process.
Back to our Finishing Hall, the printed stock goes through our ABG Digicon Series 3 to apply various embellishments to each label, die cut and finish as reels.
Even though we have used two different digital printing technologies, the colours are consistent. We have integrated GMG color to manage colour consistency for brands across all our digital technologies.
The labels take on the suggestion of a premium confectionery label which would not be out of place in a traditional sweet emporium, sporting clear Hine branding and keywords we associate with our brand and culture, whilst also explaining the capabilities used on that label.
We wanted to show the customer how the labels were designed and manufactured; an Inside the Factory, behind-the-scenes featurette, which can be accessed by scanning the QR code on the label. This demonstrates the marketing possibilities open to the customer for their own labels, connecting the physical with the digital online – print can go beyond the physical, becoming a gateway to further immerse and engage the consumer with a brand.